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~subject:"Luxusgüter"
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Fußballstudie 2014 - Die Marke...
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Luxusgüter
Markenführung
17,208
Brand management
17,206
Consumer behaviour
7,459
Konsumentenverhalten
7,458
Markenimage
7,098
Brand image
7,018
Brand
5,216
Markenartikel
5,179
Beziehungsmarketing
2,568
Relationship marketing
2,568
Social Web
1,781
Social web
1,781
Online-Marketing
1,597
Internet marketing
1,576
Marketingmanagement
1,366
Marketing management
1,356
Werbewirkung
1,145
Advertising effects
1,140
Markenpolitik
1,119
Deutschland
1,032
Germany
1,019
Luxury goods
860
Werbung
731
Advertising
719
Einzelhandel
675
Retail trade
670
Marketing
667
Corporate reputation
665
Firmenimage
665
Brand loyalty
660
Customer satisfaction
644
Kundenzufriedenheit
644
Theorie
632
Theory
632
Internationales Marketing
617
International marketing
607
Emotion
594
USA
583
Markentreue
579
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Online availability
All
Undetermined
512
Free
86
Type of publication
All
Article
696
Book / Working Paper
163
Journal
1
Type of publication (narrower categories)
All
Article in journal
608
Aufsatz in Zeitschrift
608
Aufsatz im Buch
92
Book section
92
Aufsatzsammlung
19
Hochschulschrift
19
Collection of articles of several authors
14
Sammelwerk
14
Thesis
14
Graue Literatur
8
Non-commercial literature
8
Case study
7
Fallstudie
7
Conference paper
4
Konferenzbeitrag
4
Arbeitspapier
3
Working Paper
3
Mehrbändiges Werk
2
Multi-volume publication
2
Guidebook
1
Handbook
1
Handbuch
1
Market information
1
Marktinformation
1
Ratgeber
1
Reprint
1
Statistik
1
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Language
All
English
813
German
46
French
3
Author
All
Phau, Ian
23
Ko, Eunju
16
Kapferer, Jean-Noël
12
Seo, Yuri
11
Atwal, Glyn
10
Shimul, Anwar Sadat
10
Septianto, Felix
9
Uggla, Henrik
9
Wiedmann, Klaus-Peter
9
Valette-Florence, Pierre
8
Cedrola, Elena
7
Nagasawa, Shin'ya
7
Dion, Delphine
6
Geerts, Angy
6
Park, Jungkun
6
Powell, Shaun M.
6
Shukla, Paurav
6
Batat, Wided
5
Bryson, Douglas
5
Cheah, Isaac
5
Heine, Klaus
5
Hennigs, Nadine
5
Hyun, Sunghyup Sean
5
Joy, Annamma
5
Klarmann, Christiane
5
Meurer, Jörg
5
Moore, Christopher M.
5
Sung, Billy
5
Thaichon, Park
5
Veg-Sala, Nathalie
5
Ahn, Jiseon
4
Chevalier, Michel
4
Choi, Tsan-Ming
4
Christodoulides, George
4
Husain, Rehan
4
Hyun, Hyowon
4
Lwin, Michael
4
Merrilees, Bill
4
Pareek, Ashish
4
Paul, Justin
4
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Institution
All
Sage Publications <Beverly Hills, Calif.; London>
1
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes
1
Verlag Dr. Kovač
1
Published in...
All
Journal of business research : JBR
76
The journal of brand management : an international journal
51
Journal of fashion marketing and management
31
Journal of retailing and consumer services
29
The journal of product & brand management
25
Journal of global fashion marketing : JGfM
17
International journal of retail & distribution management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
10
SpringerLink / Bücher
10
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
Psychology & marketing
8
International marketing review
7
Journal of strategic marketing
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Marketing intelligence & planning
5
The Oxford handbook of luxury business
5
Central European business review : CEBR
4
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Journal of revenue and pricing management
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
The service industries journal
4
Tourism management perspectives : TMP
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal
3
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ECONIS (ZBW)
860
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1
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860
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1
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
2
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
3
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
4
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
5
India by design : the pursuit of luxury & fashion
Boroian, Michael
;
Poix, Alix de
-
2010
Persistent link: https://www.econbiz.de/10003865490
Saved in:
6
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
7
Guest editorial: The luxury brand strategy challenge
Okonkwo, Uché
- In:
The journal of brand management : an international journal
16
(
2008/2009
)
5/6
,
pp. 287-289
Persistent link: https://www.econbiz.de/10003847237
Saved in:
8
Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
Saved in:
9
Sustaining the luxury brand on the Internet
Okonkwo, Uché
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 302-310
Persistent link: https://www.econbiz.de/10003847239
Saved in:
10
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
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