The luxury strategy : break the rules of marketing to build luxury brands
J. N. Kapferer and V. Bastien
| Year of publication: |
2009
|
|---|---|
| Authors: | Kapferer, Jean-Noël ; Bastien, Vincent |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Luxusgut | Markenartikel | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 323 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [300] - 304 0903 |
| ISBN: | 978-0-7494-5477-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003739843