Kaur, Harpreet; Choudhary, Shruti; Manoj, Adarsh; … - In: Cogent business & management 11 (2024) 1, pp. 1-17
This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand … brand marketing in this context. This research will give an in-depth analysis of the major elements influencing the … brand managers can enhance brand value through insights on sustainable fashion consumption drivers, while sustainable brands …
