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Digitalization in the Luxury Fashion Industry : Strategic Branding for Millennial Consumers
Cabigiosu, Anna - 2020 - 1st ed. 2020.
Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of … redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion …
Persistent link: https://www.econbiz.de/10012399585
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Digitalization in the luxury fashion industry : strategic branding for millennial consumers
Cabigiosu, Anna - 2020
Persistent link: https://www.econbiz.de/10012244762
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Challenging the hierarchical categorization of luxury fashion brands
Turunen, Linda Lisa Maria - In: Nordic journal of business : NJB 64 (2015) 2, pp. 119-138
Persistent link: https://www.econbiz.de/10011503380
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Luxury fashion brand image building : the role of store design in Bally and Tod's Japan
Jiang, Zhiqing; Nagasawa, Shin'ya; Watada, Junzo - In: Management decision : MD 52 (2014) 7, pp. 1288-1301
Persistent link: https://www.econbiz.de/10010393382
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Luxury consumption, seen under a contemporary light
Webber, Jennifer - In: Luxus als Distinktionsstrategie : Kommunikation in der …, (pp. 83-94). 2018
Persistent link: https://www.econbiz.de/10012025080
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Segmented clusters versus social groupings and status games : the changing landscape of luxury consumers
Steinfield, Laurel - In: The Routledge companion to consumer behavior, (pp. 380-398). 2020
Persistent link: https://www.econbiz.de/10012316191
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Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan - In: Journal of international consumer marketing 27 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
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Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel; Areni, Charles Scott - In: Journal of strategic marketing 22 (2014) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
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Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
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The transformation of global luxury brands : the case of the Swiss watch company Longines : 1880-2010
Donzé, Pierre-Yves - In: Business history 62 (2020) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10012181750