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Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon; Park, Jungkun; Hyun, Hyowon - In: Journal of retailing and consumer services 42 (2018), pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun; Hyun, Hyowon; Toulany Thavisay - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
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Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
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Luxury hospitality services : editorial comment
Back, Ki-Joon; Park, Jungkun; LaTour, Kathy - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 4
Persistent link: https://www.econbiz.de/10012800181
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Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann; Park, Yun-na; Park, Jungkun - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
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Editorial: editorial introduction : luxury services focusing on marketing and management
Park, Jungkun; Ahn, Jiseon - In: Journal of retailing and consumer services 58 (2021), pp. 1-2
Persistent link: https://www.econbiz.de/10012430620
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Priceless time : the UHNWI's most precious possession : implications for international marketing theory and practice
Klaus, Philipp; Park, Jungkun; Tarquini-Poli, Annalisa - In: International marketing review 39 (2022) 2, pp. 335-351
Persistent link: https://www.econbiz.de/10013396196
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Special issue: luxury hospitality services
Back, Ki-Joon (ed.); Park, Jungkun (ed.); LaTour, Kathy (ed.) - 2022
Persistent link: https://www.econbiz.de/10012800218
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Exploring the relationship between social media use and anti-luxury behavior : implications for interactive marketing strategies
Le, Hoang T. P. M.; Park, Jungkun; Nguyen, Trang Thi; … - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 549-569
Persistent link: https://www.econbiz.de/10015062570