Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Year of publication: |
2022
|
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Authors: | Ryu, Sann ; Park, Yun-na ; Park, Jungkun |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 63.2022, 1, p. 48-65
|
Subject: | brand familiarity | image quality | inferential beliefs | processing fluency | service quality | visual aesthetic appreciation | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Markenimage | Brand image | Luxusgüter | Luxury goods | Qualitätsmanagement | Quality management | Produktqualität | Product quality | Markenführung | Brand management |
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