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Der rechtliche Schutz der Luxusmarke

Köhler, Markus - In: Identitätsbasierte Luxusmarkenführung : Grundlagen - …, (pp. 279-304). 2012

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What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies

Amaral, Nelson Borges - In: The journal of brand management : an international journal 27 (2020) 6, pp. 691-709

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Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company

Cheng, Kwang-Hwee - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 606-624

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Internationale Produktpiraterie & Gegenmaßnahmen : dargestellt an ausgewählten Unternehmen und Marken

Werth, Fabian - 2008

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Reduce product counterfeiting : an integrated approach

Wilcock, Anne E.; Boys, Kathryn A. - In: Business horizons 57 (2014) 2, pp. 279-288

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Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?

Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 544-566

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Parallel imports of status goods : a strategic analysis of aesthetic design

Li, Jiaoyang; Zhang, Jianqiang; Schaefer, Richard - In: Production and operations management : the flagship … 31 (2022) 5, pp. 2268-2288

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Brand as a legal asset for luxury companies : brand power

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Gray market and counterfeiting in supply chains : a review of the operations literature and implications to luxury industries

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The impacts of gray products and counterfeits in the luxury industry

Xu, Fengmei; Shan, Feifei; Yang, Feng; Chen, Ting - In: International journal of production research 62 (2024) 14, pp. 5252-5268

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