Brand as a legal asset for luxury companies : brand power
Year of publication: |
[2017]
|
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Authors: | André, Caroline ; Fournier, Arnaud |
Published in: |
New luxury management : creating and managing sustainable value across the organization. - Cham : Palgrave Macmillan, ISBN 978-3-319-41726-4. - 2017, p. 103-124
|
Subject: | Luxusgüter | Luxury goods | Markenrecht | Trademark law | EU-Wettbewerbsrecht | EU competition law |
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