Narrow search
Showing 1 - 2 of 2
Cover Image
Using means-end chains and hierarchical value maps in leisure winery tourism values for Taiwanese and Chinese tourists
Yeh, Tsu-ming; Wu, Shu-nui; Jeng, Mei-yuan - In: International journal of services and operations management 21 (2015) 3, pp. 265-288
Persistent link: https://www.econbiz.de/10011403666
Cover Image
Using a means-end chain to investigate the effect of personal values on brand positioning of green restaurants
Jeng, Mei-Yuan; Yeh, Tsu-Ming - In: International journal of business excellence 9 (2016) 4, pp. 511-521
Persistent link: https://www.econbiz.de/10011660378