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Factors affecting smartphone purchase decisions of Generation-Y
Nushrat Shabrin; Khandaker, Sarod; Bin Abul, Kashem Saad; … - In: Journal of Contemporary Issues in Business and Government 23 (2017) 1, pp. 47-65
Persistent link: https://www.econbiz.de/10011941918
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Do E-wallets trigger impulse purchases? : an analysis of Malaysian Gen-Y and Gen-Z consumers
Lee, Yi Yong; Gan, Chin Lay; Liew, Tze Wei - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 244-261
Persistent link: https://www.econbiz.de/10014326758
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Consumer preference for energy label in the purchase decision of refrigerator : a discrete choice experiment approach in the East Coast, Malaysia
Muhammad Azrin Shah Razali; Mahirah Kamaludin; Azlina … - In: International Journal of Energy Economics and Policy : IJEEP 12 (2022) 3, pp. 441-450
Persistent link: https://www.econbiz.de/10013285849
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The consumer purchase decisions of smartphones : empirical evidence from Malaysia
Yan, Lee Sok; Hee, Ong Choon - In: Middle East journal of management : MEJM 9 (2022) 3, pp. 247-264
Persistent link: https://www.econbiz.de/10013258410
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Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap; Nurlida Ismail - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
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Cross-border e-commerce purchase intentions among Malaysian consumers
Thomas, Alex; Goh Yen Nee; Lim, Chee-Ngee - In: International journal of process management and … 17 (2024) 2, pp. 214-231
Persistent link: https://www.econbiz.de/10015064701
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Stress, coping, and well-being : a study of ethnic differences among older adults
Fon Sim Ong; Moschis, George P. - In: Journal of international consumer marketing 21 (2009) 3, pp. 219-229
Persistent link: https://www.econbiz.de/10003890818
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Lecturers' interpersonal trust in peers, job performance, and OCBI : examining the mediating role of positive affect during the Covid-19 pandemic utilizing the PLSe2 estimator
Majid Ghasemy; Frömbling, Lena - In: The international journal of productivity and … 73 (2024) 6, pp. 1996-2015
Persistent link: https://www.econbiz.de/10014631838
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Moderating role of religious beliefs on attitudes towards charities and motivation to donate
Teah, Min; Lwin, Michael; Cheah, Isaac - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 738-760
Persistent link: https://www.econbiz.de/10010462611
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Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay; Nathan, Robert Jeyakumar; Fekete-Farkas, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 223-265
Persistent link: https://www.econbiz.de/10012693530