Do E-wallets trigger impulse purchases? : an analysis of Malaysian Gen-Y and Gen-Z consumers
Yi Yong Lee, Chin Lay Gan, Tze Wei Liew
| Year of publication: |
2023
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| Authors: | Lee, Yi Yong ; Gan, Chin Lay ; Liew, Tze Wei |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 2, p. 244-261
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| Subject: | Impulse buying | Mobile payment | Perceived enjoyment | Perceived interactivity | Perceived risk | Satisfaction | Subjective norm | Visual appeal | Konsumentenverhalten | Consumer behaviour | Malaysia | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Wahrnehmung | Perception | Elektronisches Geld | Electronic money |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00164-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326758