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Malaysian children’s attitudes towards television advertising

Hasmini A. Ghani, Noor; Zain, Osman M. - In: Young Consumers 5 (2004) 3, pp. 41-51

Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this …

Persistent link: https://www.econbiz.de/10015044066

Property values and safety improvement strategy of playground

Mani, Maryam; Mehdi Hosseini, Seyed; Abdullah, Aldrin - In: Business Strategy Series 13 (2012) 1, pp. 47-53

, Malaysia. A total of 173 questionnaires related to playground injuries were distributed and collected. The data were analyzed …

Persistent link: https://www.econbiz.de/10014689484

Advertising to children in Malaysia

Mirandah, Patrick - In: Young Consumers 7 (2006) 1, pp. 74-76

Advertising Practices as the basis of the self‐regulation system; there are no specific laws governing advertising in Malaysia …

Persistent link: https://www.econbiz.de/10015044136

A socio-economic study on the usage of telephone, television and radio services

Engvall, Lars - 1984

Persistent link: https://www.econbiz.de/10002118893

Sex role portrayal in television advertising

Wee, Chow‐Hou; Choong, Mei‐Lan; Tambyah, Siok‐Kuan - In: International Marketing Review 12 (1995) 1, pp. 49-64

usually seen as housewives. Compares the portrayal of both sexes in television advertising from Singapore and Malaysia …. Commercials were videotaped from SBC 5 (Singapore), RTM 1 and TV 3 (Malaysia). In addition, the findings were matched against the …

Persistent link: https://www.econbiz.de/10014827690

Moderating role of religious beliefs on attitudes towards charities and motivation to donate

Teah, Min; Lwin, Michael; Cheah, Isaac - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 738-760

Persistent link: https://www.econbiz.de/10010462611

Consumer response towards personalised pricing strategies in online marketing

Victor, Vijay; Nathan, Robert Jeyakumar; Fekete-Farkas, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 223-265

Persistent link: https://www.econbiz.de/10012693530

Remanufactured products purchase intentions and behaviour : evidence from Malaysia

Kuan-Siew Khor; Hazen, Benjamin T. - In: International journal of production research 55 (2017) 7/8, pp. 2149-2162

Persistent link: https://www.econbiz.de/10011648494

Internet-enabled collective intelligence as a precursor and predictor of consumer behaviour

Carter, Stephen; Yeo, Amy Chu-May - In: Economics, management and financial markets 13 (2018) 4, pp. 11-38

Persistent link: https://www.econbiz.de/10012028180

Malaysian consumers and development

Idris, S. M. - 1987 - 2. pr

Persistent link: https://www.econbiz.de/10000780277

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