INTRODUCTION -- OBJECTIVES OF THE STUDY -- MEDIA ORGANIZATION IN SOCIETY -- MASS MEDIA -- MANAGEMENT OF MEDIA ORGANIZATION -- MODERN THEORIES ON THE ORGANIZATION'S MANAGEMENT -- MANAGEMENT OF PUBLIC SECTOR -- PUBLIC VERSUS PRIVATE SECTOR -- MEDIA ORGANIZATION -- BROADCASTING SYSTEMS --...

The entertainment industry is one of the largest sectors of the U.S. economy and is in fact becoming one of most prominent globally as well, in movies, music, television programming, advertising, broadcasting, cable, casino gambling and wagering, publishing performing arts, sports, theme parks,...