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Total global strategy II : updated for the internet and service era
Yip, George S. - 2003 - [2. ed.]
Persistent link: https://www.econbiz.de/10004752660
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New directions in international business
Collinson, Simon; Buckley, Peter J.; Dunning, John H.; … - In: Managerial issues in international business, (pp. 195-207). 2006
Persistent link: https://www.econbiz.de/10003331546
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Exploiting globalization potential : US and Japanese strategies
Johansson, Johny K.; Yip, George S. - 2006
Persistent link: https://www.econbiz.de/10003410922
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Managing global customers : an integrated approach
Yip, George S.; Bink, Audrey J. M. - 2007
Persistent link: https://www.econbiz.de/10004891835