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Management
Finland
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Consumer behaviour
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18
Strategisches Management
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Theory
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B-to-B-Marketing
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Einzelhandel
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Aspara, Jaakko
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Lamberg, Juha-Antti
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Ojala, Jari
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Tikkanen, Henrikki
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Gustafsson, Jan-Peter
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Acta Universitatis Oeconomicae Helsingiensis / A
1
Business history
1
Management & organizational history : MOH
1
The Oxford handbook of management ideas
1
The journal of brand management : an international journal
1
Turun Kauppakorkeakoulun julkaisuja / Sarja Keskustelua ja raportteja
1
Turun Kauppakorkeakoulun julkaisuja : Sarja Keskustelua ja raportteja / Keskustelua ja raportteja
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ECONIS (ZBW)
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The anatomy and causal structure of a corporate myth : Nokia by the book
Lamberg, Juha-Antti
;
Laukia, Arjo
;
Ojala, Jari
- In:
Management & organizational history : MOH
9
(
2014
)
3
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010385693
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2
Adoption of corporate branding by managers : case of a Nordic business-to-business company
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 80-91
Persistent link: https://www.econbiz.de/10003763486
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3
Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations
Aspara, Jaakko
-
2007
Persistent link: https://www.econbiz.de/10003409558
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4
Researach in industrial marketing : the managerial approach compared with the network approach
Tikkanen, Henrikki
-
1995
Persistent link: https://www.econbiz.de/10000932348
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5
Evolving management ideas
Seeck, Hannele
;
Lamberg, Juha-antti
- In:
The Oxford handbook of management ideas
.
2019
Persistent link: https://www.econbiz.de/10012884807
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6
Strategy and business history rejoined : how and why strategic management concepts took over business history
Lamberg, Juha-Antti
;
Ojala, Jari
;
Gustafsson, Jan-Peter
- In:
Business history
64
(
2022
)
6
,
pp. 1011-1039
Persistent link: https://www.econbiz.de/10013363320
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