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Theoretical approaches and practical strategies for change management
McGraw, Peter; Taylor, Tracy; Lock, Daniel - In: Routledge handbook of sport management, (pp. 116-134). 2014
Persistent link: https://www.econbiz.de/10010356981
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Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee; Taylor, Tracy; Adair, Daryl - In: Sport management review 23 (2020) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10012421839
Cover Image
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee; Taylor, Tracy; Adair, Daryl - In: Sport management review 23 (2020) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10012421840