A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think...

The quest for enduring success -- What--a framework for enduring success -- How--strategies to implement the framework -- Who--a commentary on leadership -- So what?--a comparison with prior studies -- Epilogue : learning from the history of outstanding corporations