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Ökonomie und Natur haben mehr gemein, als man auf den ersten Blick vermuten möchte: In beiden Systemen spielen Prinzipien wie Wettbewerb, Organisation, Kooperation, Kundenansprache und Ressourcenmanagement gleichermaßen eine bedeutende Rolle. Die Beiträge in dem Buch zeigen in anschaulicher...
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This dissertation is about spin-off companies that stem from academic research activities from within universities. The focus is on the ways in which these companies create knowledge, the ways in which knowledge flows both within and outside of the company, and generally, the ways in which...
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Die Beitragsautoren dieses Herausgeberbandes decken ein großes Themenspektrum ab: Sie spannen einen Bogen von den bestehenden Möglichkeiten der Venture Capital- und Forschungsfinanzierung, der Bilanzierung und den erforderlichen Strategien in Marketing und Vertrieb, bis zur Herausforderung bei...
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Medical Records in the Presence of Privacy Concerns: The Elaboration Likelihood Model and Individual Persuasion.At the … individual level, privacy concerns can inhibit the adoption of EMRs. I draw from literature on attitude change to develop … significant privacy concerns if compelling arguments about the value of EMRs are presented. Using a quasi-experimental methodology …
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significant obstacle to gaining this information, namely the growing trend toward consumer privacy. Traditionally, businesses have … management processes of one‐to‐one marketing, marketers can avoid privacy issues altogether. This paper discusses the conceptual …
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