Privacy and one‐to‐one marketing: resolving the conflict
Year of publication: |
2003
|
---|---|
Authors: | Pitta, Dennis A. ; Franzak, Frank ; Laric, Michael |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 20.2003, 7, p. 616-628
|
Publisher: |
MCB UP Ltd |
Subject: | Direct marketing | Customer relations | Management | Privacy |
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