Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

Business strategies in general and marketing strategies in particular are a factor of significant importance when it …’s in the Republic of Macedonia do not have and implement well defined marketing strategies. As will be noticed, based on … the importance of marketing and marketing strategies, but still fail when it comes to their creation and implementation …

marketing. Given the fact that this process is influenced by a diverse range of factors, it is necessary to research and report … marketing-mix tactics in accordance with specific conditions set out by the local markets. Some of the huge problems in the … transition economies are closely connected with education and practice connected to the global marketing issues. It is very …

sophisticated demand and the changes in the process of marketing, management and application. This paper focuses on modern trends on … the tourist market and the necessity to apply the knowledge of modern management and marketing. …