entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in … the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products …. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an 'extreme makeover' in the …

Entrepreneurship and Small and Medium-sized Enterprises -- Human Resources -- Management -- Marketing and Tourism. …This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME … entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework …