Similar Search Results

Gründungsmanagement : Mit Aufgaben und Lösungen

Koch, Lambert T. (ed.); Zacharias, Christoph (ed.) - 2010

Das Werk strukturiert das Wissen zum Gründungsmanagement. Die Aufgaben und Lösungen ermöglichen eine Vertiefung des Stoffes. Nicht nur für Studierende und Seminarleiter, sondern auch für Laien ist die

Persistent link: https://www.econbiz.de/10014509153

Entrepreneurial marketing : an effectual approach

Nijssen, E. J. - 2014

entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in … the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products …. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an 'extreme makeover' in the …

Persistent link: https://www.econbiz.de/10010367043

Entrepreneurship, Business and Economics - Vol. 2 : Proceedings of the 15th Eurasia Business and Economics Society Conference

Bilgin, Mehmet Huseyin (ed.); Danis, Hakan (ed.) - 2016 - 1st ed. 2016

This volume of Eurasian Studies in Business and Economics focuses on latest results from research in Banking and Finance, Accounting and Corporate Governance, Growth and Development, along with a focus on the Energy sector. The first part on Accounting and Corporate Governance features articles...

Persistent link: https://www.econbiz.de/10014019431

Entrepreneurship, Business and Economics - Vol. 1 : Proceedings of the 15th Eurasia Business and Economics Society Conference

Bilgin, Mehmet Huseyin (ed.); Danis, Hakan (ed.) - 2016 - 1st ed. 2016

Entrepreneurship and Small and Medium-sized Enterprises -- Human Resources -- Management -- Marketing and Tourism. …This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME … entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework …