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Language : the sharpest tool in the business strategy toolbox
Sanden, Guro Refsum - In: Corporate communications : an international journal 21 (2016) 3, pp. 274-288
Persistent link: https://www.econbiz.de/10011582895
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Corporate identity as strategic management communication : a working framework
Wah, Lee Chun - In: Contemporary thoughts on corporate branding and …, (pp. 138-149). 2008
Persistent link: https://www.econbiz.de/10003773430
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How others see us : leaders' perceptions of communication and communication managers
Brønn, Paggy Simcic - In: Journal of communication management : an international … 18 (2014) 1, pp. 58-79
Persistent link: https://www.econbiz.de/10010254383
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Storytelling in organisations : supporting or subverting corporate strategy?
Spear, Sara; Roper, Stuart - In: Corporate communications : an international journal 21 (2016) 4, pp. 516-532
Persistent link: https://www.econbiz.de/10011626277
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Multinationals in a new era : international strategy and management
Taggart, James H. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001558963
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Globalization and entrepreneurship : policy and strategy perspectives
Etemad, Hamid (contributor); Wright, Richard (contributor) - 2003
Persistent link: https://www.econbiz.de/10001679780
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Globalization and entrepreneurship : policy and strategy perspectives
Etemad, Hamid (contributor); Wright, Richard W. (contributor) - 2003
The contributors to this collection provide a wealth of new analyses of both traditional and emerging aspects of entrepreneurship, from a variety of national perspectives and from a variety of disciplines. Globalization has begun to dismantle the barriers that traditionally segregated local...
Persistent link: https://www.econbiz.de/10011851717
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Achieving global convergence? : integrating disruptive technologies within evolving sme business models : a micro-level lens
Scuotto, Veronika; Crammond, Robert James; Murray, Alan; … - In: Journal of international management 29 (2023) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10014465709
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Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil (ed.); Pichler, Johann Hanns (ed.);  … - 2000
"-Werk für den Bereich der KMU zusammen. -- Im ersten Themenkreis werden die Rahmenbedingungen für KMU((3x kursiv)) skizziert …. Andere Betrachtungen wiederum gelten der KMU-Förderung, der Umwelt- und Bildungspolitik, den Kulturunterschieden in … empirische Studie in KMU und Grossunternehmen nachgeht). Daran schliessen Ausführungen zu Themenbereichen wie Wissenskapital …
Persistent link: https://www.econbiz.de/10011402015
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SMEs' impediments and developments in the internationalization process : Malaysian experiences
Hashim, Fariza - In: World journal of entrepreneurship, management and … 11 (2015) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011343404