officers (CIOs) and top information technology (IT) executives to examine organizations’ most critical IT management issues … during 2014-2017 and their effect on firm profitability. According to the SIM surveys, the top two IT issues management … prioritizes are security/cybersecurity/privacy and IT alignment with the business. We find that firms that prioritize these two IT …

studies: finance, human resources, and marketing. The author found that in terms of financial management, many hospitality and … companies and workers have been adversely impacted. Meanwhile, the marketing efforts have largely focused on the domestic …

relation to communication processes in the IT field for management and marketing. … and marketing. Empirical research examined responses from a sample of IT professionals with some professional experience …The present study addresses the communication between professionals of information technology (IT) and its users in the …

Optimierte Budgetallokation im Marketing "beyond media" -- Quantitative Berücksichtigung der Langzeitwirkung von … Marketingmaßnahmen -- Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing -- Exkurs I: Was passiert beim Abschalten … Privacy -- Agiles Marketing, agiles Budgeting -- Exkurs II: Zero-based Budgeting (ZBB) – Segen oder Fluch? -- „The Good, The …

and medium-sized construction enterprises according to their managers. It presents the results of the survey conducted in …, decision-making and competitive analysis. It also provides evidence of different approach of the Czech and Austrian enterprises …