The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … benchmark, assesses the status and direction of the sales ethics research methodology, and helps inform researchers who need to …

paper ties together research on technological innovation with entrepreneurship and learning studies. The author stresses the … current thinking on the importance of entrepreneurship and learning influences to how a person adopts a technological …

internationalen Beziehungen, dem Verhältnis zwischen Gross- und Kleinunternehmen. -- Im Zeichen des Entrepreneurship,((kursiv)) dem … strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie Marketing, Kooperation … abschliessend zur Entrepreneurship-Forschung. -- Professor Dr. oec. Hans Jobst Pleitner, em. Ordinarius für Betriebswirtschaftslehre …

entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in … the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products …. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an 'extreme makeover' in the …