Qualitative research issues at the marketing/ entrepreneurship interface
Year of publication: |
1996
|
---|---|
Authors: | Carson, David ; Coviello, Nicole |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 14.1996, 6, p. 51-58
|
Publisher: |
MCB UP Ltd |
Subject: | Entrepreneurship | Marketing | Methodology | Qualitative techniques |
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