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This paper focuses on changes in leadership's discourse about the “triple bottom line” in Ben & Jerry's ice cream from its founding days through to its acquisition by and integration into Unilever. For this study, we analyzed CEO claims about “who we are” from their letters in annual...
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This paper focuses on changes in leadership's discourse about the "triple bottom line" in Ben & Jerry's ice cream from its founding days through to its acquisition by and integration into Unilever. For this study, we analyzed CEO claims about "who we are" from their letters in annual reports...
Persistent link: https://www.econbiz.de/10013047331
Leadership: Science, Art, or Craft? What is the best way to develop leaders? These questions are vital to the way leaders see themselves, enact their roles, and run their organizations. They present a range of choices to a CEO who needs to develop young leaders in order to grow a business....
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