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Integrated model of export activity : analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets
Navarro, Antonio
;
Acedo, Francisco J.
;
Losada, Fernando
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 187-204
Persistent link: https://www.econbiz.de/10008989396
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2
Managerial determinants of export performance : direct and moderating effects
Sousa, Carlos M. P.
;
Ruzo, Emilio
- In:
Handbook of research in international marketing
,
(pp. 249-266)
.
2011
Persistent link: https://www.econbiz.de/10009387367
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