Bose, Mousumi; Anne Garretson Folse, Judith; Burton, Scot - In: Journal of Consumer Marketing 30 (2013) 5, pp. 400-414
Purpose – Managers are increasingly faced with situations that call for creative ways to engage consumers and employees …. With online and offline options available for creative problem solving, consumers are constantly engaging with brands to … creative output for their employees and consumers. …
