This paper studies the accuracy of small‐ to medium‐sized (SME) managers' perceptions of their information exchanges with important market actors such as customers, competitors and suppliers. In this way, examines an important dimension of managers' network perceptions, which are assumed to...

Purpose – Due to their limited resources small‐ and medium‐sized firms are often assumed not to influence or “drive” their industries or markets. However, based on insights from social cognition and studies of firms' reputations it is argued that small firms might benefit from actively...