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suggest that an exploratory strategy improves the founding team's marketing capabilities, whereas an exploitative strategy … worsens these capabilities. Exploitative strategy and the founding team's marketing abilities are negatively affected by …Despite extensive research on the impact of ambidexterity strategy on firm performance, little is known about how team …
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prevented. Further, mitigation steps such as crisis marketing planning can minimize the negative impact on cash flow and company …
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The function which managers most despise is the art of forecasting. By its very nature it concerns guessing the outcome of future events. No matter how sophisticated computer‐driven techniques and programs are evolved, the future has inherently within it events beyond the control of managers....
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