loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very … encourages the marketing communication strategies in the sports business but also provides data for managers to increase their …

and frontline employees to generate brand benchmarks. These benchmarks are sets of perceptions on how managers envision … managerial views concerning the importance of corporate branding in relation to an organization and its stakeholders. One of the … most important strategic decisions that managers make concerns positioning of a corporate brand in the minds of key …