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Harvard business review : HBR
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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When CEOs make sales calls : how top-management involvement in B2B relationships can drive - or kill - deals
Capon, Noel
;
Senn, Christoph
- In:
Harvard business review : HBR
99
(
2021
)
2
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012548832
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Customer-centricity in the executive suite : a taxonomy of top-management-customer interaction roles
Capon, Noel
;
Senn, Christoph
- In:
Strategy and communication for innovation : integrative …
,
(pp. 291-301)
.
2017
Persistent link: https://www.econbiz.de/10011663037
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