Vlas, Cristina O.; De Góes, Bruno Barreto; Vlas, Radu E.; … - In: Administrative Sciences : open access journal 14 (2024) 8, pp. 1-22
We start by exploring how the interplay of soft power and learning levers helps firms address competitive uncertainty in innovation-intensive environments (IIEs). We then theorize that firms' motivation to pursue a specific combination of soft power and learning tactics in IIEs is shaped by CEO...