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Managers
Führungskräfte
11
Marketing management
7
Marketingmanagement
7
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6
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6
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6
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Anforderungsprofil
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Brand image
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Whitler, Kimberly A.
11
Morgan, Neil A.
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Boyd, D. Eric
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Lee, Ben
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Barta, Thomas
1
Besharat, Ali
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AMS review : official publication of the Academy of Marketing Science
2
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JBE
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Journal of management
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Journal of marketing
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ECONIS (ZBW)
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1
An exploration of how boards of directors impact chief marketing officer performance : insights from the field
Whitler, Kimberly A.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10013401755
Saved in:
2
The top management team : conceptualization, operationalization, and a roadmap for scholarship
Krause, Ryan
;
Roh, Joseph
;
Whitler, Kimberly A.
- In:
Journal of management
48
(
2022
)
6
,
pp. 1548-1601
Persistent link: https://www.econbiz.de/10013268101
Saved in:
3
The influence of the board of directors on outside-in strategy
Whitler, Kimberly A.
;
Puto, Christopher P.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 143-154
Persistent link: https://www.econbiz.de/10012322006
Saved in:
4
Why CMOs never last
Whitler, Kimberly A.
;
Morgan, Neil A.
- In:
Harvard business review : HBR
95
(
2017
)
4
,
pp. 46-54
Persistent link: https://www.econbiz.de/10011685877
Saved in:
5
The power partnership : CMO & CIO
Whitler, Kimberly A.
;
Boyd, D. Eric
;
Morgan, Neil A.
- In:
Harvard business review : HBR
95
(
2017
)
4
,
pp. 55
Persistent link: https://www.econbiz.de/10011685924
Saved in:
6
When and how board members with marketing experience facilitate firm growth
Whitler, Kimberly A.
;
Krause, Ryan
;
Lehmann, Donald R.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 86-105
Persistent link: https://www.econbiz.de/10011912141
Saved in:
7
The criticality of CMO-CIO alignment
Whitler, Kimberly A.
;
Boyd, D. Eric
;
Morgan, Neil A.
- In:
Business horizons
60
(
2017
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10011756789
Saved in:
8
Upper echelons research in marketing
Whitler, Kimberly A.
;
Lee, Ben
;
Krause, Ryan
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 198-219
Persistent link: https://www.econbiz.de/10012434093
Saved in:
9
The impact of boards of directors on chief marketing officer performance : framing and research agenda
Whitler, Kimberly A.
;
Lee, Ben
;
Young, Sarah
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 116-136
Persistent link: https://www.econbiz.de/10013401791
Saved in:
10
The enterprise activism risk model : how good intentions can jeopardize business success
Whitler, Kimberly A.
;
Barta, Thomas
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 330-340
Persistent link: https://www.econbiz.de/10015065293
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