Prabhaker, Paul R.; Goldhar, Joel D.; Lei, David - In: Journal of Business & Industrial Marketing 10 (1995) 2, pp. 48-58
Recent advances in product design and manufacturing technologies allow for high levels of product variety at low cost … traditional economy‐of‐scale‐based technology. Examines the implications of flexible manufacturing for marketing strategy and … involvement in the entire manufacturing‐to‐marketing process are some of the effects of advanced manufacturing technology on the …