The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …

prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …