Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Year of publication: |
2010
|
---|---|
Authors: | Vadakkepatt, Gautham Gopal ; Shankar, Venkatesh ; Varadarajan, Rajan |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2010, 3, p. 45-95
|
Subject: | Ranking-Verfahren | Ranking method | Wirtschaftszeitschrift | Business magazine | Industrie | Manufacturing industries | Unternehmenserfolg | Firm performance | Kapitalstruktur | Capital structure | Marketing | Industrieforschung | Industrial research | Empirische Methode | Empirical method | USA | United States | 1981-2006 |
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