The purpose of the study was to examine empirically the influence of firm characteristics, namely size, age, and industry type, on a firm's strategic orientation. Furthermore, the study tested the impact of strategic orientation on firm performance. The sample of the study was state-owned...

As the world has become closer and increasingly connected, business competition becomes more aggressive. As a result, marketing which has evolved for decades becomes so vital that no company can survive without it. Though marketing strategy and manufacturing strategy are organizationally...

The purpose of this study is to empirically examine the influence of firm characteristics (size, age, industry type, and ownership) on a firm's strategic orientation. The business environment, namely market uncertainty and competition intensity, is also analysed in association with the firm's...