//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenarchitektur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Das Management von Lilypad ve...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenarchitektur
Brand management
18
Hotel industry
18
Hotellerie
18
Markenführung
18
Brand
8
Markenartikel
8
Beziehungsmarketing
6
Relationship marketing
6
Deutschland
5
USA
5
United States
5
Brand architecture
4
Gastgewerbe
4
Hospitality industry
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Arbeitsmotivation
3
Arbeitsrecht
3
Arbeitszeitgestaltung
3
Consumer behaviour
3
Dienstleistungsmarketing
3
Dienstleistungsqualität
3
Distribution channel
3
Flexible Arbeitszeit
3
Führung
3
International market entry
3
Internationaler Markteintritt
3
Investitionsentscheidung
3
Investment decision
3
Konsumentenverhalten
3
Motivation
3
Service quality
3
Services marketing
3
Transaction costs
3
Transaktionskosten
3
Vertriebsweg
3
Advertising
2
Arbeitszufriedenheit
2
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Dev, Chekitan S.
4
Frampton, Jez
1
Granoff, Jill
1
Keller, Kevin Lane
1
Schulze, Horst
1
Published in...
All
Harvard business review : HBR
4
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 55
Persistent link: https://www.econbiz.de/10003621925
Saved in:
2
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621934
Saved in:
3
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621936
Saved in:
4
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->