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Branding food culture : UNESCO creative cities of gastronomy
Pearson, David; Pearson, Thomas - In: Journal of international food & agribusiness marketing … 28 (2016) 2, pp. 164-176
Persistent link: https://www.econbiz.de/10011536138
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Branding food culture : UNESCO creative cities of gastronomy
Pearson, David; Pearson, Thomas - In: Journal of food products marketing 23 (2017) 3, pp. 342-355
Persistent link: https://www.econbiz.de/10011708253
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Impact of negative quality inconsistency on brand loyalty : case of Croatian food market
Ferenčić, Martina; Wölfling, Ana - In: Economic and business review : EBR 17 (2015) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011609666
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G/Local brand challenges in the Austrian agricultural food market
Frech, Bernadette; Azevedo, Ana; Liebl, Hildegard - In: Multi-level processes of integration and disintegration …, (pp. 39-47). 2009
Persistent link: https://www.econbiz.de/10003929639
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Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Zhang, Hongli; Li, Ruiqin; Veeck, Ann; Yu, Hongyan - In: International journal of consumer studies 46 (2022) 4, pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
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Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 98 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
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Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.; Starostin, Vasily S.; … - In: European research studies 20 (2017) 4B, pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
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Emotional and experiential effects on customer brand loyalty : a view from the German food sector
Jäger, Clemens C.; Sain, Soumit; Kuhlmann, Daniela - 2014
Persistent link: https://www.econbiz.de/10010341979
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Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
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"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10011443559