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Markenartikel
Internationales Marketing
5,781
International marketing
5,684
Multinationales Unternehmen
774
Consumer behaviour
758
Marketingmanagement
752
Marketing management
731
Transnational corporation
709
Konsumentenverhalten
687
Brand management
623
Markenführung
610
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608
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605
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561
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527
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494
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465
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462
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459
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441
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441
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424
Theory
419
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411
Brand image
348
SME
347
KMU
345
Markenimage
340
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332
Marketing
327
Kulturelle Identität
270
Cultural identity
268
Unternehmenserfolg
245
Firm performance
244
Indien
221
Brand
213
India
211
Schwellenländer
211
Emerging economies
208
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28
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28
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Graue Literatur
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English
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German
25
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Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Johansson, Johny K.
5
Sander, Matthias
4
Steenkamp, Jan-Benedict E. M.
4
Magnusson, Peter
3
Papadopoulos, Nicolas G.
3
Sichtmann, Christina
3
Torelli, Carlos J.
3
Westjohn, Stanford A.
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Alden, Dana
2
Batra, Rajeev
2
Costa, Patrício
2
Coulter, Robin A.
2
Dahm, Markus H.
2
De Mattos, Claudio
2
Erkmen, Ezgi
2
Ghauri, Pervez N.
2
Halkias, Georgios
2
Hancer, Murat
2
Lencastre, Paulo de
2
Llonch-Andreu, Joan
2
Machado, Joana César
2
Ozsomer, Aysegul
2
Punyatoya, Plavini
2
Raman, Prashant
2
Ray, Keshab
2
Salciuviene, Laura
2
Schlegelmilch, Bodo B.
2
Schroeder, Jonathan E.
2
Schröder, Hans-Ulrich
2
Sharma, Meenakshi
2
Strebinger, Andreas
2
Streder, Ruth Salomea
2
Strizhakova, Yuliya
2
Supphellen, Magne
2
Van Gelder, Sicco
2
Vescovi, Tiziano
2
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Athens Institute for Education and Research
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of international marketing
9
Journal of business research : JBR
7
The journal of brand management : an international journal
7
Handbook of research in international marketing
6
International marketing review
5
Journal of global marketing
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Cross-cultural and critical perspectives on brands
2
Europäische Hochschulschriften / 5
2
International journal of retail and distribution management
2
International marketing in the fast changing world
2
Jahrbuch Markentechnik
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing analytics : JMA
2
Journal of strategic marketing
2
Nouvelle série
2
Schriften zu Marketing und Management
2
The journal of product & brand management
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Tübinger Diskussionsbeiträge
2
21st century business practices : the evolving trends in India
1
Applied economics
1
Applying qualitative methods to marketing management research
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Best practices in international marketing
1
Brand culture
1
Brands and brand management : contemporary research perspectives
1
Business history review
1
Businesses
1
Corporate reputation review
1
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ECONIS (ZBW)
208
EconStor
1
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
2
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
3
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
4
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
5
Die Weltmarke
Kelz, Andreas
-
1989
Persistent link: https://www.econbiz.de/10000773394
Saved in:
6
Globales Produktmanagement : eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie
Schröder, Hans-Ulrich
-
1996
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10000587647
Saved in:
7
Lokal adapiert versus lokal kreierte Kommunikationssysteme
Berger, Manfred F.
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 44-53)
.
2008
Persistent link: https://www.econbiz.de/10003725913
Saved in:
8
Entrepreneurship and the development of global brands
Lopes, Teresa da Silva
;
Casson, Mark
- In:
Business history review
81
(
2007
)
4
,
pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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