//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Vurdering af international pri...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Internationales Marketing
5,781
International marketing
5,684
Multinationales Unternehmen
774
Consumer behaviour
758
Marketingmanagement
752
Marketing management
731
Transnational corporation
709
Konsumentenverhalten
687
Brand management
623
Markenführung
610
Welt
608
World
605
Globalization
561
Globalisierung
527
USA
494
Export
465
Deutschland
462
United States
459
International market entry
441
Internationaler Markteintritt
441
Theorie
424
Theory
419
Germany
411
Brand image
348
SME
347
KMU
345
Markenimage
340
China
332
Marketing
327
Kulturelle Identität
270
Cultural identity
268
Unternehmenserfolg
245
Firm performance
244
Indien
221
Brand
213
India
211
Schwellenländer
211
Emerging economies
208
Teppich
197
more ...
less ...
Online availability
All
Undetermined
81
Free
20
Type of publication
All
Article
162
Book / Working Paper
47
Type of publication (narrower categories)
All
Article in journal
129
Aufsatz in Zeitschrift
129
Aufsatz im Buch
28
Book section
28
Hochschulschrift
13
Thesis
12
Bibliografie enthalten
8
Bibliography included
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
4
Arbeitspapier
3
Collection of articles of several authors
3
Reprint
3
Sammelwerk
3
Conference proceedings
2
Konferenzschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
Market information
1
Marktinformation
1
more ...
less ...
Language
All
English
181
German
25
French
3
Author
All
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Johansson, Johny K.
5
Sander, Matthias
4
Steenkamp, Jan-Benedict E. M.
4
Magnusson, Peter
3
Papadopoulos, Nicolas G.
3
Sichtmann, Christina
3
Torelli, Carlos J.
3
Westjohn, Stanford A.
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Alden, Dana
2
Batra, Rajeev
2
Costa, Patrício
2
Coulter, Robin A.
2
Dahm, Markus H.
2
De Mattos, Claudio
2
Erkmen, Ezgi
2
Ghauri, Pervez N.
2
Halkias, Georgios
2
Hancer, Murat
2
Lencastre, Paulo de
2
Llonch-Andreu, Joan
2
Machado, Joana César
2
Ozsomer, Aysegul
2
Punyatoya, Plavini
2
Raman, Prashant
2
Ray, Keshab
2
Salciuviene, Laura
2
Schlegelmilch, Bodo B.
2
Schroeder, Jonathan E.
2
Schröder, Hans-Ulrich
2
Sharma, Meenakshi
2
Strebinger, Andreas
2
Streder, Ruth Salomea
2
Strizhakova, Yuliya
2
Supphellen, Magne
2
Van Gelder, Sicco
2
Vescovi, Tiziano
2
more ...
less ...
Institution
All
Athens Institute for Education and Research
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
Journal of international marketing
9
Journal of business research : JBR
7
The journal of brand management : an international journal
7
Handbook of research in international marketing
6
International marketing review
5
Journal of global marketing
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Cross-cultural and critical perspectives on brands
2
Europäische Hochschulschriften / 5
2
International journal of retail and distribution management
2
International marketing in the fast changing world
2
Jahrbuch Markentechnik
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing analytics : JMA
2
Journal of strategic marketing
2
Nouvelle série
2
Schriften zu Marketing und Management
2
The journal of product & brand management
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Tübinger Diskussionsbeiträge
2
21st century business practices : the evolving trends in India
1
Applied economics
1
Applying qualitative methods to marketing management research
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Best practices in international marketing
1
Brand culture
1
Brands and brand management : contemporary research perspectives
1
Business history review
1
Businesses
1
Corporate reputation review
1
more ...
less ...
Source
All
ECONIS (ZBW)
208
EconStor
1
Showing
1
-
10
of
209
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
2
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
3
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
4
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
5
Die Weltmarke
Kelz, Andreas
-
1989
Persistent link: https://www.econbiz.de/10000773394
Saved in:
6
Globales Produktmanagement : eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie
Schröder, Hans-Ulrich
-
1996
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10000587647
Saved in:
7
Lokal adapiert versus lokal kreierte Kommunikationssysteme
Berger, Manfred F.
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 44-53)
.
2008
Persistent link: https://www.econbiz.de/10003725913
Saved in:
8
Entrepreneurship and the development of global brands
Lopes, Teresa da Silva
;
Casson, Mark
- In:
Business history review
81
(
2007
)
4
,
pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->