Cross-cultural and critical perspectives on brands
Year of publication: |
2009
|
---|---|
Other Persons: | Elliott, Richard (contributor) |
Published in: |
Brands and brand management ; Vol. 4
|
Publisher: |
London [u.a.] : Routledge |
Subject: | Markenführung | Brand management | Markenartikel | Brand | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Welt | World |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
27 hits in ECONIS - Online Catalogue of the ZBW
|
-
Gaur, Sanjaya Singh, (2016)
-
Alden, Dana, (2002)
-
Yeboah-Banin, Abena A., (2021)
- More ...
-
The nature of trust in brands: a psychosocial model
Elliott, Richard, (2007)
-
The evolution of the empowered consumer
Davies, Andrea, (2006)
-
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard, (2009)
- More ...