//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A new paradigm for studying th...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
82,015
Konsumentenverhalten
79,535
Theorie
9,266
Theory
9,098
Relationship marketing
8,816
Beziehungsmarketing
8,785
Brand management
7,424
Markenführung
7,383
Brand image
6,599
Markenimage
6,559
Customer satisfaction
5,546
Online-Handel
5,418
Online retailing
5,407
Kundenzufriedenheit
5,389
USA
5,234
United States
4,967
Social Web
4,613
Social web
4,611
Online-Marketing
4,376
Internet marketing
4,366
Service quality
4,309
Dienstleistungsqualität
4,265
Brand
4,237
Deutschland
4,098
Einzelhandel
4,097
Retail trade
4,057
Gesundheitsrisiko
4,010
Health risk
3,933
Germany
3,808
Werbewirkung
3,577
Verbraucherverhalten
3,568
Advertising effects
3,539
Electronic Commerce
3,513
E-commerce
3,407
Experiment
3,385
Emotion
3,171
Advertising
2,999
Werbung
2,919
Privater Konsum
2,868
more ...
less ...
Online availability
All
Undetermined
2,036
Free
638
Type of publication
All
Article
3,415
Book / Working Paper
810
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,151
Aufsatz in Zeitschrift
3,151
Aufsatz im Buch
255
Book section
255
Graue Literatur
149
Non-commercial literature
149
Hochschulschrift
129
Working Paper
119
Arbeitspapier
112
Thesis
98
Conference paper
40
Konferenzbeitrag
40
Reprint
38
Collection of articles of several authors
27
Sammelwerk
27
Bibliografie enthalten
14
Bibliography included
14
Aufsatzsammlung
10
Case study
8
Dissertation u.a. Prüfungsschriften
8
Fallstudie
8
Konferenzschrift
7
Conference proceedings
4
Collection of articles written by one author
3
Glossar enthalten
3
Glossary included
3
Sammlung
3
Festschrift
2
Lehrbuch
2
Amtsdruckschrift
1
Beispielsammlung
1
Doctoral Thesis
1
Fallstudiensammlung
1
Government document
1
Interview
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Ratgeber
1
Statistik
1
more ...
less ...
Language
All
English
3,997
German
218
French
7
Polish
3
Undetermined
2
Arabic
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
more ...
less ...
Institution
All
Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
228
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
more ...
less ...
Source
All
ECONIS (ZBW)
4,197
USB Cologne (EcoSocSci)
21
EconStor
8
OLC EcoSci
1
Showing
1
-
10
of
4,227
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
2
Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela
- In:
International journal of sustainable economies …
3
(
2014
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010511504
Saved in:
3
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
5
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
6
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi
;
Kaljund, Kristel
;
Leppiman, Anu
- In:
Research in economics and business : Central and …
6
(
2014
)
1
,
pp. 5-28
Persistent link: https://www.econbiz.de/10010434629
Saved in:
7
The influence of psychological factors on customers information search behaviour
Aghdaie, Fathollah Amiri
;
Kazemi, Ali
;
Mahdavinia, …
- In:
International journal of productivity and quality …
33
(
2021
)
3
,
pp. 420-434
Persistent link: https://www.econbiz.de/10012613524
Saved in:
8
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
9
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
10
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->