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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
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Marke und Verbraucher : Funktionen der Marke in der Marktwirtschaft
Henning-Bodewig, Frauke; Kur, Annette
Persistent link: https://www.econbiz.de/10000735325
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Verbraucherschutz im Markenrecht
Kraft, Alfons - In: Gewerblicher Rechtsschutz und Urheberrecht / … 82 (1980) 5b, pp. 416-420
Persistent link: https://www.econbiz.de/10002254309
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Brand advertising and "price performance labelling" : a modest proposal
Smith, Samuel A. - In: Antitrust law & economics review 7 (1974/75) 2, pp. 29-46
Persistent link: https://www.econbiz.de/10002820473
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Consumer perceptions of international products : regional vs. national labeling
Schooler, Robert D.; Sunoo, Don H. - In: Social science quarterly 49 (1969) 4, pp. 886-890
Persistent link: https://www.econbiz.de/10002780775
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Textile and fur labeling legislation : names, competition, and the consumer
Howard, Marshall C. - In: California management review 14 (1971) 2, pp. 69-80
Persistent link: https://www.econbiz.de/10002976515
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Trademark Battles in a Barbie-Cyber World : Trademark Protection of Website Domain Names and the Anticybersquatting Consumer Protection Act
Gore, Kiran Nasir - 2019
Mattel's Barbie doll is more than just a trademarked toy produced for child consumption-Barbie has entered public discourse and taken on a life of her own as a cultural phenomenon. The Ninth Circuit Court of Appeals has referred to Mattel's Barbie doll as "possibly the most famous toy in...
Persistent link: https://www.econbiz.de/10012895814