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Kranz, Marcel - In: Markenmanagement : Grundfragen der …, (pp. 429-458). 2002

Persistent link: https://www.econbiz.de/10001652292

Günther, Thomas; Kriegbaum-Kling, Catharina - In: Schmalenbach business review : sbr 53 (2001) 4, pp. 263-294

Persistent link: https://www.econbiz.de/10001614330

Sattler, Henrik - In: Die Betriebswirtschaft : DBW 59 (1999) 5, pp. 633-653

Persistent link: https://www.econbiz.de/10001424189

Maretzki, Jürgen - In: Operations research proceedings 1999 : selected papers …, (pp. 517-523). 2000

Persistent link: https://www.econbiz.de/10001481418

Maretzki, Jürgen - 2001 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001575138

Meissner, Sabine - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001825936

Frahm, Lars-Gunnar - 2004

Persistent link: https://www.econbiz.de/10001916090

Bentele, Günter; Buchele, Mark-Steffen; Hoepfner, Jörg; … - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001852394

Yüksel, Ülkü; Yüksel, Asli - 2003

Persistent link: https://www.econbiz.de/10001793241

Walser, Martin G. - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001876079