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International journal of pharmaceutical and healthcare marketing : IJPHM
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Brand management ; Vol. 3
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Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10009770360
Saved in:
3
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
Saved in:
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