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Journal of marketing channels : ... distribution systems, strategy, and management
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Multi-tiered private labels portfolio strategies : effects on consumer behavior
Vázquez Casielles, Rodolfo
;
Cachero-Martínez, Silvia
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
1/2
,
pp. 36-46
Persistent link: https://www.econbiz.de/10012119162
Saved in:
2
Consumers' characteristics and brand choice behaviour: loyalty and consumption
Vázquez Casielles, Rodolfo
;
Álvarez Álvarez, Begoña
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10003482567
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