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Markenartikel
Marktforschung
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Vereinigte Staaten
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Marketing
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Werbung
11
Marketing management
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Marketingmanagement
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Marketing theory
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Advertising
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Consumer behaviour
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International marketing
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Internationales Marketing
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Konsumentenverhalten
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Absatzpolitik
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Market segmentation
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Marktsegmentierung
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Theorie
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Theory
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Betriebsmaterialwirtschaft
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Business network
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Entscheidung
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Mathematisches Modell
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Paul E. Green
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Produktgestaltung
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Produktmanagement
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Scientific method
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Unternehmensnetzwerk
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Wissenschaftliche Methode
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Absatz
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Absatztheorie
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Betriebsplanung
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Conjoint analysis
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Organizational behaviour
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Wind, Yoram
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Nicosia, Francesco M.
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Behavioral and management science in marketing
1
Consumer and industrial buying behavior
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
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ECONIS (ZBW)
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Brand choice : toward behavioral-behavioristic models
Nicosia, Francesco M.
- In:
Behavioral and management science in marketing
,
(pp. 12-55)
.
1978
Persistent link: https://www.econbiz.de/10002576030
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2
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
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3
Brand loyalty and vulnerability
Wind, Yoram
- In:
Consumer and industrial buying behavior
,
(pp. 313-319)
.
1977
Persistent link: https://www.econbiz.de/10003012186
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