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Brand activism change agents : strategic storytelling for impact and authenticity
Key, Thomas Martin
;
Keel, Astrid L.
;
Czaplewski, Andrew J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1339-1355
Persistent link: https://www.econbiz.de/10014553087
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Heart, head, and hand : a tripartite conceptualization, operationalization, and examination of brand loyalty
Dapena-Baron, Marta
;
Gruen, Thomas W.
;
Guo, Lin
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10012298802
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